Mass technological transformation of the global healthcare industry has left key market participants struggling to traverse the complexities of medical and life sciences. Given the shifting dynamics of the global healthcare sector, pharma and biotech companies are taking measured efforts to improve patient outcomes in an effective manner, while keeping a careful watch on the bottom line.
Much is being said about Artificial Intelligence taking over manual back office and supply chain operations in the healthcare ecosystem, threatening to replace physicians from critical claims processing roles. This might put pressure on pharmaceutical companies to ensure readiness to the new technology.
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Big data and analytics will drive patient outcomes in a big way, and the coming years will witness a growing emphasis on healthcare service providers in the business of gathering and processing patient health data.
Creating outcome-oriented financial models to maximize reimbursements in value-based healthcare will be a strategic shift from the traditional fees-for-services model. This implies that pharmaceutical companies will need to devise appropriate measures to optimize costs and improve the quality of patient care.
Smart Fertility Tracker Market: Overview
The global market for smart fertility trackers is highly consolidated with a handful players dominating the scene owing to the nascent stage of market and the high technological intensity of these devices. The developing regions of Asia Pacific, such as India and China, represent an enormous revenue opportunity in Smart Fertility Tracker market. China has emerged as a large and cheap base for electronics manufacturing, which is expected to boost the market. Online distribution and ecommerce segments of Smart Fertility Tracker market are expected to drive distribution efficiency, which will be hastened by the emergence of self-educated customers. Technology gains from product development represent the largest value proposition over cost. Product development is another attractive strategy followed by several companies.
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Smart Fertility Tracker Market: Segmentation
The global smart fertility tracker market is segmented based on utility, physiological parameters, distribution channel and region.
Based on utility, the global smart fertility tracker market is segmented into the following:
- Wearable
- Non-Wearable
Based on physiological parameters, the global smart fertility tracker market is segmented into the following:
- Temperature
- Pulse rate and Respiration rate
- Sleep
- Others
Based on distribution channel, the global smart fertility tracker market is segmented into the following:
- Hospital Pharmacy
- Retail Pharmacies
- Mail Order Pharmacies
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Smart Fertility Tracker Market: Key Players
Some of the major vendors operating in the global smart fertility tracker market are
- Ava Science Inc.
- Valley Electronics AG
- Ovatemp LLC
- YONO LABS
- Raiing Medical Company
- Tempdrop
- Fairhaven Health
- Welltwigs
- Quanovate
Smart Fertility Tracker Market: Drivers and Restraints
The growing capabilities as well as adoption of smart wearables, coupled with the availability of technologically advanced biosensors connected to smart devices that simplify recording, storing and analysing data, are some of the critical technical drivers of the market. The desire and potential demand for fertility trackers can be gauged from the fact that they represent the second most frequently downloaded type of health apps from the Apple Store after activity trackers. The advancement of non-invasive, affordable and user-friendly Photoplethysmography (PPG) technology to measure the pulse rate is driving product development.
However, concerns regarding the effectiveness of fertility trackers are among prominent factors restraining the market. A few studies have indicated that if practiced perfectly, fertility trackers can be as effective as the pill for preventing pregnancy. For example, a study conducted in 2007 by German scientists and published in Oxford Human Reproduction journal calculated a failure rate of only 0.6% for fertility trackers. However, there is lack of accurate scientific validation, which is hampering market growth. The difficulties in accurately interpreting physiological signals that vary by a large magnitude between women is another factor hampering the adoption of smart fertility trackers. Moreover, due to scepticism, only a few doctors prescribe fertility trackers as a form of contraception.
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