Graphical Situational Display: Market Introduction
Graphical situational display a real time graphical display that integrates power and process data and shows that processed data with respect to that location. The ultimate goal for graphical situational display is to provide a standard means of depicting situational information using standard symbology on an imagery or map (raster or vector) background. These graphical situational displays are more useful in control rooms, weather forecasting labs and also in defense sector. Graphical situational display proves to be very effective in forecasting of weather. By observing the graphics displayed on the screen, weather forecasting activities are carried out.
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Factors such as growing demand for digital classrooms along with ascending demand from online gamers is contributing to the growth of market. Furthermore, increasing adoption of graphical situational display in retail sector and increasing user engagement with the help of graphical situational display for applications such as wayfinding will drive the growth of graphical situational display market during forecast period (2020-2030).
There are some restraining factors which could hinder the growth of graphical situational display market. The cost of graphical situational display is relatively high and the customization of these displays is also a difficult task. Therefore, these factor could be the restraining factors for the growth of graphical situational display market.
Graphical situational display market is experiencing decline in demand due to COVID-19 Outbreak
COVID-19 has affected many industries such as electronics and manufacturing industry. Governments of many countries have imposed a lockdown as a result of which industries are dealing with the problems such as halted production activity and disrupted supply chain. The end use industries where graphical situational display offers its applications have also been affected by COVID-19. These factors have impacted graphical situational display market to large extent.
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Segmentation analysis of graphical situational display market:
Graphical situational display market is bifurcated into six major categories: panel size, panel type, technology, end use, distribution channel and region.
On the basis of panel size, the global market for graphical situational display is categorized as:
- Below 17”
- 17-32”
- 32-65”
- 65” and above
On the basis of panel type, the global market for graphical situational display is categorized as:
- Flat
- Flexible
- Transparent
On the basis of technology, the global market for graphical situational display is categorized as:
- LCD
- LED
- OLED
- Others
On the basis of End use, the global market for graphical situational display is categorized as:
- Retail
- Industrial
- Corporate
- Government
- Military & defense
- Education
- Other
On the basis of sales channel, the global market for graphical situational display is categorized as:
- Conventional Store
- Online Channels
- Other Retail Formats
- Direct Sales
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Key players in graphical situational display are working on innovation and new product development to gain more market share:
Key players in graphical situational display are investing high amount in R&D activities so as to develop technologically more advanced products which will be more effective than previous range of their products. For instance, in year 2018, NEC Corporation, a key player in graphical situational display market has launched NEC MultiSync UN552A display. This display has been primarily designed for control rooms. It is optimised for both static as well as the moving content. This new display is capable of providing perfect visualization for big data analytics. By using these advanced graphical situational displays in weather forecasting labs, more efficient and effective forecasting can be performed by the experts.
Other key players in the graphical situational display market include Samsung Electronics, LG Display, NEC Corporation, Panasonic Corporation, Leyard Optoelectronic, Sharp, Elo Touch Solutions, Crystal Display Systems, View Sonic, Horizon Display
The graphical situational display market Regional Analysis Includes:
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Argentina, Chile, Peru)
- Europe (UK, Germany, Spain, France, RoE)
- East Asia (China, Japan, South Korea)
- South Asia& Oceania (India, ASEAN, ANZ, Rest of Oceania)
- MEA (GCC Countries, South Africa, Turkey, Rest of MEA)
The graphical situational display market report highlights:
- A Detailed overview of the parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint
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