Low calorie peanut sauce goes well with grilled chicken, satay or tofu and a variety of other Asian-inspired dishes, it is a popular condiment, especially for Thai dishes. Low calorie peanut sauce is enriched with proteins, carbohydrate and is low in calorie compared to the regular peanut sauce which contains around 260 calories per 100 g serving and isn’t the healthiest option because it’s high in calories and fat grammes.
Low-calorie peanut sauce has proven to be a healthier option and is gaining high popularity in the market.
The rising tourism development of South-East Asia is an integral part of contemporary consumer culture which indeed is helping the low calorie peanut sauce market to grow. Additionally, the upsurge in the health conscious population, specifically millennials and Genz, is driving the demand for low calorie peanut sauce.
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Global Low calorie peanut Sauce Snack Market: Key Players
The manufacturers operating global low calorie peanut sauce market include
- Taste of Thai
- San-J
- Hormel Foods
- McCormick & Company Inc.
- Sun Luck
- CJ Foods
- Litehouse
- Royal Pacific Foods
- Thai Culinary Arts Studio LLC
- Monstra LLC
- Annie Chun’s
- Lobo
- Por Kwan
- Watcharee’s
Global low calorie peanut sauce snack: Market Segmentation
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Based on nature, low calorie peanut sauce market can be segmented as-
- Organic
- Conventional
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Based on product type, low calorie peanut sauce market can be segmented as-
- Crunchy
- Smooth
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Based on Packaging, low calorie peanut sauce market can be segmented as-
- Bottles
- Jars
- Stand-Up Pouches
- Other
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Based on the sales channel, low calorie peanut sauce market can be segmented as
- B2B (Direct Sales)
- B2C (Indirect Sales)
- Store-based Retailing
- Supermarket/Hypermarket
- Convenience Stores
- Groceries
- HoReCa
- Speciality Stores
- Other Retailing Formats
- Online Retailing
- Store-based Retailing
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Low Calorie Peanut Sauce Witness a Lucrative Demand from the Snacks and Salad Market
Consumer attitudes towards fresh-cut salads, healthy snacks, and preference exploration for weight loss maintenance and a healthy lifestyle are two prominent factors driving the global demand for low calorie peanut sauce.
Dressing of snacks, salad, grilled and roasted chicken, tofu with low calorie peanut sauce is in high demand with the rising number of restaurants and cafes.
Low calorie peanut sauce manufacturers are focusing on expanding their product portfolios while existing manufacturers are focusing on acquisitions and mergers to extend their regional presence over the forecasted period.
For instance – In 2020, McCormick a global leader in flavour, signed a definitive agreement to purchase the parent company of Cholula Hot Sauce®, a premium hot sauce brand that delivers authentic Mexican flavour.
Primary ingredients like lemongrass, soybean oil, olive oil, coconut, toasted sesame, savoury green onions corn starch, and other main ingredients are being closely monitored by brands to make low-calorie peanut sauce better.
As a result, keeping an eye on different primary ingredients and launching products with high nutritional content is helping the low calorie peanut sauce market expand exponentially.
Furthermore, today’s customers are more attentive to food labelling, and the effects of the use of preservatives and pesticides are well-known among consumers, resulting in better market prospects for low-calorie peanut sauce.
As a result of the current pandemic, people have become more nutrition and health conscious and have been forced to make healthier choices.
People, however, are unwilling to change their taste preferences, as a result, they are constantly looking for healthier options that have the same genuine flavour, which indeed is creating an opportunity for the low calorie peanut sauce market.
Organic, Gluten Free, Vegan Products Attractive as Ever
To uphold good living standards, consumers are focusing on the introduction of healthy eating practices. Claims like organic, gluten free, vegan are helping in attracting customers towards any products. As a result, the majority of prominent manufacturers are concentrating on claims to catch the attention of consumers.
Customer awareness of the benefits of eating low calorie products has fueled demand for low calorie peanut sauce, thanks to the growing trend of multiple claims movement. As a result, increased demand for low-calorie peanut sauce is expected to grow over the forecast period.
Rising awareness of the health benefits of low-calorie products with various claims, as well as increasing health problems like obesity, cholesterol, diabetes, gallstones, and other heart diseases caused by the consumption of high-calorie products, is expected to drive the market for low calorie peanut sauce during the forecast period.
Meanwhile increased health knowledge and demand for healthy food products are also vital prospects for predicting the rise of low calories in peanut sauce in the coming years.
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Environmentally Friendly and Ethical Products are in High Demand.
In marketing, social media, and television, the term “eco-friendly” has become a buzzword. Customers appreciate the goods with green leaves printed on them, as well as the minimalistic designs and soft colours that give the impression that no chemicals were used in the manufacturing process.
Not just the product but the packaging also matter as ecofriendly packaging is a worldwide trend.
Consumer decisions now reflect health and cost-effective preferences, in addition to social and moral values. As individual consumption has been linked to some environmental issues over the last few decades, environmental awareness has risen dramatically.
As increasing public understanding of topics such as energy efficiency and organic farming is in the mainframe manufacturers are constantly introducing ethical and environmentally friendly goods which indeed is rising the demand for low-calorie peanut sauce in the market.
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