Fact.MR predicts the global sales of the men’s personal care market to exceed US$ 75 Bn by registering a CAGR of 9.6% in the forecast period 2022-2032. Growing awareness regarding grooming and personal care in men is driving the demand for men’s personal care products. In addition, demand for beard grooming kits and facial creams is spurring the growth of men’s personal care products.
Historically, from 2015 to 2021, the global sales of men’s personal care experienced an uptick at a CAGR of 8.2%. The onset of the COVID-19 pandemic affected the supply and distribution of products. This, in turn, affected the sales of men’s personal care products. As the world is gaining normalcy, the demand for men’s personal care products is expected to retrieve.
Furthermore, companies are focusing on investing in products made of natural ingredients. In addition, the growing demand for skin care products from North America and Asia Pacific is positively influencing the sales of men’s personal care products. Moreover, increasing penetration of E-commerce sites is expected to accelerate the sales of men’s personal care products.
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Key Segments Covered in the Men’s Personal Care Industry Report
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By Product
- Personal Grooming
- Shaving Cream &Gel
- After Shave Lotion
- Others
- Skin Care
- Face Care
- Body Care
- Hair Care
- Shampoo
- Conditioners
- Others
- Personal Grooming
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By Distribution Channel
- Hypermarkets & Supermarkets
- E-commerce
- Pharmacy & Drugstores
- Others
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By Region
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa
Key Takeaways from the Market Study
- By product, skin care products to possess 40% market share for men’s personal care market.
- By distribution channel, supermarkets and hypermarkets expected to hold more than 50% market share for men’s personal care market.
- Men’s personal care industry expected to possess nearly 35% market share throughout North America.
- Men’s personal care industry expected to register a positive CAGR of 9.4% throughout Asia Pacific.
- U.S, Canada, China, India and South Korea top five countries driving demand for men’s personal care.
Competitive Landscape
- In January 2022, L’Oréal launched its latest beauty tech innovation to reinvent haicoloration category. Colorsonic is a lightweight device and uses mess free hair colour system. The company has integrated artificial intelligence to the system so that customers can check the possibility of 1,500 shades before applyinh hair colour.
- Reckitt Benckiser, Beiersdorf AG, Johnson & Johnson, Edgewell Personal Care Company, Unilever, L’Oréal, Coty Inc., Estee Lauder Companies, Inc, Procter & Gamble and Kao Corporation are prominent men’s personal care market players.
More Valuable Insights
Fact.MR, in its new offering, presents an unbiased analysis of the global men’s personal care market, presenting historical demand data (2015-2021) and forecast statistics for the period of 2022-2032.
The study indulges essential insights on the market on the basis of product type (personal grooming, skin care and hair care) and distribution channel (hypermarkets & supermarkets, e-commerce, pharmacy & drugstores and others) across five major regions (North America, Latin America, Europe, Asia Pacific and Middle East & Africa).
