Inclination toward a Healthy Lifestyle Shapes the Future of Global Rice Protein Market

Rice protein is considered as one of the most significant plant-based proteins, which can be utilized or applied as an ingredient in many of the products such as gluten-free and infant food items. Rice protein is rich in plenty of gut-loving fibre, Vitamin E and B, essential amino acids, and very high quality protein. Besides, rice protein is also naturally low in cholesterol and sodium. It can be added to our daily diet and it will improve the nutritional intake with health, weight, and wellness management. The global rice protein market is estimated to ride on the back of growing popularity of vegan food and a rising inclination toward healthy lifestyle.

Rice plants cover almost 11% of the total arable land in the world. As such, this protein option is available in plenty and is totally plant-based. In addition, rice protein’s amino acid profile strikes a perfect balance with other blends of vegan food. A cup of white rice comes with 4 gram of protein, whereas for brown rice it is almost 5 grams of protein per cup. This relatively higher protein content indicates at the fact that most of the rice protein powders are made from brown rice, instead of white. High nutrition-content makes the product a popular choice for many, which drives the global rice protein market in the assessment years.

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Both white and brown rice protein powders are made by grinding rice
and then adding enzyme to the powdered rice. It separates starch from the
protein. This separated protein the finds use as dietary supplement.

The global rice protein market is forecasted to rise at a robust
growth rate over the projection period, from 2019 to 2029. Growing inclination
to lead a healthy life is likely to shape the future course of the global rice
protein market in years to come.

High Protein Content likely to Spell Growth for the Market

A ‘complete protein’ is a protein that comes with all nine ‘essential’ amino acids, which are those that cannot be made by the body naturally. As such, it needs to be consumed in substantial amounts.

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Of all of the available amino acids, nine of them are regarded as
essential. These essential amino acids are tryptophan, threonine, valine, phenylalanine
and tyrosine, methionine and cystine, lysine, leucine, isoleucine, and histidine.
Brown rice protein powder is almost a ‘complete protein’. However, it is low on
only one essential amino acid, which is lysine. As such, it brown rice protein
powder is mixed with pea protein powder to produce a ‘super protein’ that is
complete and yet it is vegan and natural. Pea protein powder is high on lysine
content. As such, the global rice protein market is likely to witness robust
growth during the years of assessment.

The rice protein industry plays the role of a platform that serves
the purpose of waste utilization. Rice bran produced from polishing process finds
utilization in the making of various value-added products, such as protein. This
is likely to widen scope of the global rice protein market in forthcoming
years. Rice protein concentrates and isolates are increasingly now made from
rice bran.

One of the prominent application areas of the global rice protein
market is the emerging trend of functional foods. Several manufacturers are
adopting blending technique to make an offering of plant-based protein products,
which is likely to foster growth of the global rice protein market in the years
to come.

North America to Account for a Large Chunk of the Market

North America is likely to account for the leading share of the global rice protein market in the years to come. Such growth of the market in North America is ascribed to the rising demand for energy and sports nutrition items, demand for dietary supplements, extensive distribution networks, and presence of several producers in the region is estimated to boost the global rice protein market over the years of assessment.

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