Vista Group Enters into an Agreement with Odeon Cinemas Group

Recently, Vista Group International Ltd revealed that they had entered a contract with Odeon Cinemas Group to offer services formulated to change insight & influence for ODEON, guest journey engagement. Collaboration of Vista’s cinema management software portfolio, Cinema Intelligence film forecasting & MX Film, Movio Cinema big data analytics & marketing – real-time distribution of digital media assets – shows the most detailed roll-outs of Vista’s solutions ever attempted.

Europe’s biggest movie operator, ODEON has over three hundred & sixty cinemas across thirteen countries in Europe, will use Vista in a hundred and twenty sites of cinema in Ireland & the United Kingdom.

The unifications present between products of Vista Group have been identified by ODEON as a chance to use a synergistic suite of software technology all over their circuit. The said approach will assist ODEON to accomplish their objectives of offering an extraordinary guest experience at the same time boosting their business operations through homogeneity & collaborative systems.

Ian Chapple, Chief Information Officer of Odeon Cinemas Group stated that they are excited that they have chosen Vista Group as their partner to help them in bettering their Odeon’s guest experience. They identify the depth & strength of proposition of Vista & experience that they introduce will be essential to assisting them in improving their platforms for technology & take their business to a different level.

EMEA’s Managing Director of Vista Cinema, Mischa Kay stated that starting this year working with ODEON is the perfect Christmas gift their EMEA team could have asked for. Besides ODEON’s importance as a European powerhouse of exhibition that adds to creating their new alliance a complete benefit, is the chance that Vista has, to be better at creating, handling and serving exceptional innovation with the help of novel products & services that extends Vista Group firms.

Kimbal Riley, who is the Chief Executive Officer of Vista Group is also quite excited, he said that their alliance with ODEON is a defining moment for Vista Group. Their competency to use a huge variety of combined set of solutions for ODEON is a credit to the objective of their creators & to the competency of their teams across the business who visualize, design, create & use technologies, which makes their consumers happy & helps them to satisfy their consumers.

The turn-out of Vista solutions suite all over ODEON Ireland & United Kingdom is predicted to start sometime in 2019.

Author: Abhishek Budholiya

Abhishek Budholiya is a tech blogger, digital marketing pro, and has contributed to numerous tech magazines. Currently, as a technology and digital branding consultant, he offers his analysis on the tech market research landscape. His forte is analysing the commercial viability of a new breakthrough, a trait you can see in his writing. When he is not ruminating about the tech world, he can be found playing table tennis or hanging out with his friends.