Durian is known as the King of fruits and is the most highly prized fruit in Southeast Asia. It is a large edible fruit which is majorly cultivated in Indonesia, The Philippines, Malaysia, and southern Thailand. These countries also do export to other countries. The fruit has a mild sweet flavor but also have a pungent odor. The pulp which resembles in texture as a custard-like pulp, is eaten at various stages of ripening and used in a variety of sweet and savory dishes. The seeds of the fruit are also eaten when roasted in form of snacks. Due to its exquisite taste and flavor, it is highly favored in Asian countries, but due to its distinctive odor, it is less popular in Western countries for making cuisines. Durian flesh is popular for further processing in the food industry to make ice-creams, jams, desserts, and cakes. Durian can be canned and dried and can be stored with longer shelf life thereby retaining its taste and flavor.
Durian is popular among both the local markets where it is grown and on the thriving international market. Like other various tropical fruits, durian is rich in energy, vitamins, and minerals. It also provides phytonutrients, water, proteins as some of the beneficial nutrients. Being a good source of fibers and vitamin C, which makes it an overall enriching nutrient fruit for consumption by humans. It impacts in a positive way towards healthy digestion, aging, insomnia, blood pressure, cardiovascular health, bone health & Anemia. Owing to its positive impact on humans, it is likely to be consumed globally over the forecasted period in various dishes.
The Durian market is anticipated to be positively influenced by evolving consumer taste preferences majorly in Asian countries towards consuming healthy food products. Thus, the market players need to advertise and promote the products of Durian & highlighting its health benefits and thus, creating a market for Durian globally. Also, wide dishes made of durian can be promoted through television shows and travel TV series.
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Durian Market: Brief Approach to Research
The analysis will be done on modeling-based approach and triangulation methodology to estimate data covered in this report. A detailed market understanding and assessment of the origin, source and distribution channel of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.