Carob (Ceratonia siliqua) is a native plant to the eastern Mediterranean especially to the Middle East countries. Carob is also called as locust bean and is primarily cultivated for its edible pods in majorly Mediterranean region which includes Southern Europe, Northern Africa and the Canary Islands. Carob powder is also used as a substitute for cocoa powder in various bakery products. Carob based bars is consumed as an alternative to chocolate based bars worldwide. Carob do not contain caffeine and theobromine (which is intolerant to some animals) and therefore is widely used in chocolate flavored pet food for dogs and other animals.
Carob pod meal is widely used as a rich source of energy for livestock, particularly for ruminants. Carob in food industry is used as a thickening agent, gelling agent, stabilizing agent or as a substitute for low-calorie food products. Carob is fat-free, rich in pectin and contains high amount of proteins. Carob is primarily used in the production of confectionery and bakery products and variety of beverages. Carob is also used for making flour, molasses and is a substitute for coffee.
The global carob market is segmented on the basis of form, distribution channel, application and region. The carob market is segmented on the basis of form such as solid and liquid. The carob market is segmented on the basis of distribution channel which includes fitness stores, health stores, online and others. The carob market is segmented on the basis of application such as bakery products which includes cakes, cookies, pancakes, bread. Carob is also used in snack bars, cocoa based food products and beverages, cereals, dairy products and others. Carob pod meal is widely used for livestock. Carob syrup is used as a natural sweetener and is considered as a rich source of calcium. Hence, the global carob market is expected to significantly increase the revenue contribution over the forecast period.
Geographically, the global carob industry can be divided by major regions which include North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, Japan and Middle East and Africa. Globally, among all regions, Europe has developed as the dominant region in global carob market followed by Asia Pacific. Increasing demand for carob powder in various bakery products and confectionery, has strengthened the growth of global carob market and hence is projected to significantly expand the revenue contribution of the market over the forecast period.
The global carob market driving factors are increasing demand for bakery products coupled with the convenience of foods. Increasing opportunities in bakery and confectionery industry is also another factor in driving the carob market along with rise in production of carob. Carob is also used for treating diarrhea, cancer, helps in reducing cholesterol level, and are some of the factors driving the global carob market. Carob powder is widely used as an alternative for cocoa powder due to its health benefits which is a major driving factor for the global carob market. Hence, the global carob market is expected to observe robust growth over the forecast period.
Some of the key players identified across the value chain of the global carob market include Australian Carobs Pty Ltd., CAROB S.A., EURODUNA AMERICAS INC., CyberColloids Ltd., The Hain Celestial Group, Inc., Savvy Foods Ltd., Carobs Australia Inc., Creta Carob, Lewis Confectionery Pty Ltd and MADANARGAN. The companies are expected to expand their business by enhancing their product portfolio in global carob market. The companies are projected to frame certain strategies in future in order to gain the competitive advantage in global carob market till 2027
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