On the basis of type, Brined Vegetables can be segmented into Leafy & stem vegetables, fruit bearing vegetables, Root, bulb or tuberous vegetables, Chilly and Pepper and others. Owing to the rising popularity of brined vegetables like Garlic, Onion, Carrots, volume share for tuberous vegetables is expected to be higher as compared to other vegetable types.On the basis of end use, the Brined Vegetables can be segmented into Retail and Commercial. Since there is a rising demand for brined vegetables from household sectors for direct consumption, the volume sales for retail sectors is being anticipated to be higher as compared to the commercial sector which include hotel industries.
On the basis of distribution, Brined Vegetables can be segmented into direct channel and indirect channel. Indirect channel can be further sub segmented into Supermarket/Hypermarket, Specialty Stores, convenience store, E-retailers. Brined Vegetables has its main distribution flow coming modern trade and convenience store which are easily accessible for target customers. Due to rising internet penetration in the recent past globally, distribution through E- Retailers is expected to surge the market. On the other hand, Club stores will witness moderate distribution for Brined Vegetables mainly in North American regions.
The global Brined Vegetables market has been categorized into seven key regions including North America and Latin America, Eastern Europe, Western Europe, Asia-Pacific excluding Japan, Japan, and the Middle East & Africa. Among the brined products, the market for binned vegetables are being anticipated to witness fastest growth during forecast period. There is a rise consumption for brined vegetable especially in Middle East Africa and Asia Pacific regions. This is attributed to increased demand for these types of products in the Asia Pacific region as an accompaniment with food during meals. Hence the growth rate for these two regions are being expected to grow at a faster rate both in terms of volume and value sales.
Apart from being a taste enhancer in everyday foods, brined vegetables also help in digestion as they have probiotic properties in them. They are also a source of natural nutrients such as iron, vitamin, calcium, potassium and others. also have numerous health benefits which is triggering market growth globally. Moreover these products have extended shelf life. In addition, rising awareness about GMO products is also triggering market growth for organic brined vegetables. The growing awareness about the harmful effects of GMO products is shifting the demand trends towards organic brined vegetables which is in turn, triggering market growth.
Some of the key players in this market are Ripon Pickle Co. Inc. , PentaPure Foods, AlfaFrost, HAMPTONS BRINE, AMK Foods (Pvt) Ltd., Fujian Minzhong Organic Food Co., Ltd, Agroleska, JINAN A-FOOD INTL.,INC and others.
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