Over the past few years, mobile threat landscape grow and evolve due to increasing number of mobile devices which led to people using their devices in more places such as online shopping, managing finances, paying various bills, and other online works. Due to this, the need for mobile threat management security software is continuously increasing to enhance security capabilities in order to handle both device and network risk associated with deployment of mobile apps. Due to continuous expansion of consumerization of IT and bring your own device (BYOD), the challenges in terms of managing and securing mobile devices and information increases and ultimately to face such challenges the adoption of mobile threat management security software is increasing continuously.
A mobile device can have a number of consumer apps downloaded from third-party stores, which may not have good security controls in place. In order to protect the business against fraud and data breaches, mobile threat management security software allows users to detect, analyze and remediate malware on mobile devices. The adoption of mobile threat management security software is increasing because it allows mobile workers to use their personal device for business without sacrificing privacy.
The advancement in the security management services is the primary growth factor which is driving the growth of Mobile Threat Management Security Software market. The mobile threat issues are increasing rapidly and due to this, enterprises are faced with increased risks from the millions of available apps on devices. Therefore, to handle serious and highly variable risk associated with an exposed security posture, the need of mobile threat management security software is increasing rapidly and ultimately due to this factor, the mobile threat management security software market is increasing with a rapid pace. Also, due to the increasing usage of smartphone in order stay connected to the internet on real time basis for corporate work is ultimately fueling the growth of mobile threat management security software market.
The distribution or use of pirated software is one of the major challenge due to which the increasing adoption of Mobile Threat Management Security Software may limit. Apart from this, the technical issues such as device and system compatibility is also a major challenge which may hamper the growth of Mobile Threat Management Security Software market.On the basis of end-user mobile threat management security software can be segmented as Individual user, Enterprise-user, Telecommunication and IT, Government and Financial institutions, and others.The prominent players in Mobile Threat Management Security Software market are: IBM Corporation, Cisco Systems, Inc., Microsoft Corporation, Intel Corporation, BullGaurd Ltd., Dell Inc., Absolute Software Corporation, SAP AG, Symantec Corporation, MobileIron, Inc., LANDesk Software Inc., Apperian, Inc., and others.
On the geographic basis, North America is anticipated to capture largest market share in terms of revenue, owing to rapid advancement in mobile security technologies and presence of various key players in the region. APAC is anticipated to be the fastest growing and second largest market in terms of revenue in the Mobile Threat Management Security Software Market over the next coming years due to increasing number of security threats and rapid adoption of mobile threat management security software in various enterprises in the region.The Mobile Threat Management Security Software market in Europe and Latin America is also expected to witness high growth rates in the coming period due to the increasing usage of mobile threat management security software in the region in order to handle various mobile and network risk associated in downloading apps.
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