Connected Cars, Smartphones, wearables and pet trackers are just some of the devices that are in the trend and experiencing high growth in the current market scenarios. Apps like Uber and Pokemon Go have earned millions of dollars. While such devices and applications will keep flourishing, the common factor connecting them is the use of GPS trackers in their functioning. Smartphones, vehicles and many other IoT devices use some sort of GPS Tracker to enable countless applications involving either analysis or transmission of location data.
GPS trackers use longitude and latitude data extracted from a constellation of satellites to calculate the ground speed and course of the object that the GPS tracker is attached to. GPS tracker can be embedded into a device or can function as a standalone GPS tracker device depending upon the application and the tracking object that the GPS tracker is attached to. GPS trackers were widely used in logistics and defense applications and have recently been made available for consumer markets after the revolution in smartphone and IoT applications.
Customized content based on user preference and location data gathered from GPS tracker is increasingly becoming a necessity rather than a USP for most of the applications and devices. New functionalities being developed in consumer and enterprise devices are utilizing data from GPS tracker to develop new usages. All of this combined is creating a scenario where GPS trackers are becoming a default component in hardware devices. While the ubiquity of location services in hardware devices is driving the growth of GPS trackers, it is also observed that IoT devices containing GPS tracker are not as secure as other computing devices and are susceptible to hacking. GPS trackers are known to be one of the most unsecure component of a device. This is the primary reason that many of the devices deployed in critical applications such as defense are avoiding the use of GPS tracker as much as possible. To be truly ubiquitous GPS trackers will have to integrate advanced security measures into their functioning.
Segmentation of GPS Tracker Market, By Type: Data Loggers- Data loggers note the location of the device on demand. These type GPS tracker devices are used in digital cameras to integrate location data into photographs.; Data Pushers- Data Pushers are a type of GPS trackers used in asset tracking. Data Pushers send the location based data to a server at predefined intervals for analysis; Personal GPS- Personal GPS tracker can be used for a wide range of purposes including elderly care, pet tracking, sports, and espionage.; Data Pullers- Data pullers are essentially GPS trackers & transponders which are constantly on and collect data continuously but only transmit data when queried.
Asia Pacific is expected to lead the GPS Tracker market owing to the higher adoption of technologies including Smartphones, IoT, and Connected cars. North America is also expected to contribute for a huge share of the GPS tracker market followed by Europe.
GPS Tracker Market: Competitive Landscape: Key Contracts/Agreement/Acquisitions: TomTom, a leading provider of GPS tracker devices, partnered with Cisco, a networking products and solutions provider to develop a GPS tracker based technology called ultra-fast lane level traffic technology which will be aimed at supporting Autonomous driving. ; Key Players: Leading players in the GPS Tracker market include Shenzhen Coban Electronics Co., Ltd., Calamp Corp. (US), Laird PLC, Laipac Technology Inc. and Sierra Wireless Inc., TomTom International BV, Teltonika UAB.
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