Transparent digital signage screen is a combination of glass window and touchscreen with transparent components that facilitate easy passage of light. Transparent digital displays consume least amount of energy and power. This amount of energy consumed by transparent digital signage devices is 10% of the power to be consumed by a conventional LED or LCD screen. There are multiple tools which allow easy engagement and communication in a 3D environment. Three-dimensional advertising is advantageous in receiving more customer attention. It also aids in creating a real-time experience for the customers.
One among the prime drivers for transparent digital signage market is the least amount of power consumption as compared to traditional signage boards. The latest trend gaining traction in the global transparent digital signage market is the acceptance of 3D displays for promotions and advertisements. Promotional advertisements are publicized in the two-dimensional interface. The penetration rate, rapid technological advances, and high concentration are factors expected to further intensify the competition among the transparent digital signage manufacturers.
The transparent digital signage market is concentrated owing to the presence of several international, regional, and local vendors. On the basis of regions, global transparent digital signage market can be segmented into North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Japan, and Middle East and Africa. The transparent digital signage market in North America and Europe is expected to have significant market share of the global transparent digital signage market. Asia Pacific transparent digital signage market is expected to have foremost potential during the forecast period. Transparent digital signage market in Latin America and Middle East and Africa is expected to register positive growth during the forecast period.
Some of the key players for Transparent Digital Signage Market include BenQ, LG Electronics, Panasonic Corporation, Planar System, Shenzhen AuroLED Technology, Shenzhen NEXNOVO Technology, ClearLED, LED-Hero Electronic Technology and among others.
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