Increasing investment on digital advertising by organizations across different industries is the key factor contributes the growth of global social advertising tools market. Social advertising tools are software helps companies to advertise on various social media sites such as LinkedIn, face book, instragram, and twitter. Companies use these tools to expand business reach and to drive traffic to their websites. With the help of social advertising tools companies can create ads for target audience group right down to specific individuals based on the interest. Social media advertising has become the core business strategy by organizations across the world, these tools also has various features to track ad performance, revise ad budgets & schedules, and to edit existing ads.
Increasing social media users, expanding social media communication volumes, and constant increase in amount of time people spend on social media are the key factors contributes the growth of global social advertising tools market. Increasing number of smartphone users and growing trend towards accessing social media content through mobile devices, and rising focus on delivering personalized contents based on overall user behavior& preference accelerated the growth of global social advertising tools market. Expanding small and medium sized enterprises (SMEs) and continuous preference social media adverting tools to reach customers fuels the growth of global social advertising tools market. However, constraints on lack of proper insights whether social media advertising channels have generated any revenue business, is identified as restraints likely to deter the progression of global social advertising tools market.
The global social media advertising tools is segmented on the basis of platform, end-user type, end-user industry and by region. On the basis of platform, the global social advertising tools market can be segmented into facebook, LinkedIn, twitter, instagram, pinterest, and others. On the basis of end-user type, the global social media advertising tools market can be segmented into micro & small enterprises, medium enterprise, and large enterprise. On the basis of end-user industry, the global social advertising tools market can be segmented into e-commerce & retail, BFSI, medical & healthcare, transportation & logistics, media & entertainment and others. Regionally, the DC-DC converter market is segmented into North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific excluding Japan, Japan and Middle East & Africa.
Among all regions, social advertising tools market in North America is expected to dominate the market due to increasing focus on delivering personalized ads and promotions targeting individual customers based on their interests and past behavior. Asia-Pacific is projected to be the fastest growing social advertising tools market due to rising number of social media users.Some of the prominent players in the global social advertising tools market includes Hootsuite Inc., Facebook (Facebook Ads Manager), Qwaya, AdEspresso, Inc., Social Ads Tool, ADSTAGE, goraPulse, Sprout Social, Inc., Driftrock Ltd., and AdRoll.
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