Packaging has become an important constituent of modern life due to the ease of transportation, storage and preference of the consumer towards a wide usage of bags and boxes. Window packaging is basically designed to give outstanding visibility of the product inside the packaging and to attract consumers. Window packs are the combination of the strength and stability of corrugated, solid board or folding carton boxes with a visibility section that permits the consumer to see what they are buying. Customization of window packaging in terms of space, capacity can improve the market globally in the forecast period. In the absence of any major economic crisis, sales in key markets such as the US, China, Japan and France are expected to grow steadily over 2016-2024.
The global window packaging market can be segmented on the basis of material type, product type, end use and by region. On the basis of material type window packaging can be segmented into paper & paperboard, plastic, glass, and others. Further paper & paperboard can be categorized into corrugated paper, Kraft paper, poly coated paper, folding box board and others. On the basis of product type window packaging market can be segmented into boxes, pouches, bottles & jars, containers, and others. On the basis of end use window packaging can be segmented into food, beverages, pharmaceuticals & healthcare, personal care and cosmetics industry, industrial goods and others. On the basis of region, window packaging market can be segmented into North America, Latin America, Europe, Asia-Pacific and the Middle East & Africa.
Growth in demand for window packaging is expected to grow steadily for several reasons. Increasing demand for flexible packaging is one of the major reason which is driving the growth are the high gloss, glaze, flat furnished and custom print on board tubes are used as a display pole that supports temporary, semi-permanent & seasonal display and act as an added value to the product which not only improves the shelf presence but also helps in achieving maximum consumer appeal. Most of the major packaging companies are now shifting their attention towards eco-friendly flexible packaging with window display packaging in order to achieve greater consumer satisfaction. On the other hand, the restraining factor towards the growth of the window packaging market is the higher initial cost of raw materials and lack of awareness among users. However, lack of government support especially in the developed countries is expected to curb the growth of the window packaging market.
Geographically, the window packaging market can be segmented into North America, Latin America, Europe, Asia-Pacific (APAC) and the Middle East & Africa (MEA). The growth of global window packaging market is expected to witness a healthy CAGR over the forecast period of 2016-2024. Moreover, Asia-Pacific is expected to witness a high growth of cluster packaging market due to the rising consumption of food and beverage products. The demand of the window packaging market is expected to witness an above average growth in North America due to the higher adoption of window packaging in ready to eat food.
Some of the key players in the global cluster packaging market are Amcor Ltd., Bemis Company, Inc., Westrock, Wipak, Mondi Group, Smurfit Kappa Group PLC, Klöckner Pentaplast GmbH & Co. KG., Graham Packaging, Berry Plastic Group Inc., Alpha Packaging, Constar International, Dunmore, Shenzhen Tianya Paper Products Co., Ltd., Guangzhou Best Printing Trade Co., Ltd., Liaoning Hengyue Printing And Packaging Co., Shenzhen Xing Jun Hui Yinshuapin Limited, Guangzhou Xilong Plastic & Hardware Co., Ltd.
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