Master control switchers are an essential part of television and video broadcast that aggregate programming feeds from different sources such as audio and video. Global emergence of broadcasting industry forced operational cost reduction and technological enhancements in the same, leading to invention of more efficient techniques of operation. Broadcast industry and master control switchers are considered to be cross-linked technically, as bulk of demand for the switchers comes from broadcasters, despite the fact that master control switchers help in making broadcasting process efficient and uncomplicated.
Development of novel revenue generation models and existing trends of uninterrupted technological development in the broadcasting market are motivating industry players towards higher altitude of corporate activities. Broadcasters are required to deploy master control switchers that are able to support and transmit SD and HD video streams owing to the growth in requirement for HD quality content of key live television events. Factors such as development of innovative video compression techniques together with Moving Pictures Experts Group (MPEG), improved bandwidth availability and the consequential improvement in flexibility and advanced production speed are expected to boost the demand for digital video technology. The necessity for accessing premium priced content and streaming HD video layout highlighted the significance of master control switchers market globally. In addition, demand for enhanced quality live TV and gradually declining costs of digital media technologies are expected to provide a major drive to the switchers market.
Regulations mandating shift to digital broadcast signals by 2012, globally are expected to boost the demand for broadcast switchers and in turn contributing to solutions for digital technology. During the forecast period, broadcasters’ decision to procure switching products would be primarily influenced by factors such as level of customer support, functionality, product pricing and interoperability. Healthy economic situations in emerging markets of India, South Korea and China have significantly strengthened projections of master control switchers in these areas. These budding economies are slating capabilities in HD transmission and digital technologies on a larger scale, leading to overall market strengthening. Conventionally, Europe and North America were considered as key markets for master control switchers, technological advancements and leading growth owing to emergence of digitalization in the broadcasting market. However, in the last few decades, these trends have radically shifted in support of the developing markets of Asia-Pacific.
There was a fall in demand for master control switchers in revenue during the unstable global recession period between 2008 and 2009. Due to this, the developed markets of Europe and North America were badly affected, where low capital spending and budgetary restraints towards new investments led to descend in sales revenues. Postponed investment activities of broadcasters to HD quality content transmission and modify from analog to digital technologies among tight economic conditions were reasons that led to rigorously weakened demand for master control switchers. Key players in the master control switchers market include Evertz Microsystems, Ltd, Harris Corporation, Grass Valley USA, LLC, PESA, Miranda Technologies, Inc., Pixel Power, Inc., Utah Scientific, Inc and Snell Group.
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